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Journal of Marketing

Volume 82 · Issue 4

July 201810 articles

A Commentary on “Transformative Marketing: The Next 20 Years”

Rajan Varadarajan

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July 2018pp. 15-18DOI: 10.1509/jm.82.43 ↗

Do Consumers Always Spend more when Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level

He (Michael) Jia · Sha Yang · Xianghua Lu · C. Whan Park

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July 2018pp. 70-85DOI: 10.1509/jm.14.0510 ↗

In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field

Dhruv Grewal · Carl-Philip Ahlbom · Lauren Beitelspacher · Stephanie M. Noble · Jens Nordfält

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July 2018pp. 102-126DOI: 10.1509/jm.17.0277 ↗

Marketing Channel Management by Multinational Corporations in Foreign Markets

Rajdeep Grewal · Amit Saini · Alok Kumar · F. Robert Dwyer · Robert Dahlstrom

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July 2018pp. 49-69DOI: 10.1509/jm.16.0335 ↗

Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications

Venkat Ramaswamy · Kerimcan Ozcan

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July 2018pp. 19-31DOI: 10.1509/jm.15.0365 ↗

Reflections on “Transformative Marketing: The Next 20 Years”

Robert Meyer

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July 2018pp. 13-14DOI: 10.1509/jm.82.42 ↗

Sales-to-Marketing Job Transitions

Jeff S. Johnson · Joseph M. Matthes

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July 2018pp. 32-48DOI: 10.1509/jm.17.0279 ↗

Specialist Competitor Referrals: How Salespeople can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales

Simon J. Blanchard · Mahima Hada · Kurt A. Carlson

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July 2018pp. 127-145DOI: 10.1509/jm.16.0269 ↗

Transformative Marketing: The Next 20 Years

V. Kumar

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July 2018pp. 1-12DOI: 10.1509/jm.82.41 ↗

Video Content Marketing: The Making of Clips

Xuan Liu · Savannah Wei Shi · Thales Teixeira · Michel Wedel

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July 2018pp. 86-101DOI: 10.1509/jm.16.0048 ↗