Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet–Based OutcomesAlok R. Saboo · V. Kumar · Ankit AnandDiscuss this article →November 2017pp. 42-61DOI: 10.1509/jm.16.0457 ↗
Customer Inspiration: Conceptualization, Scale Development, and ValidationTim Böttger · Thomas Rudolph · Heiner Evanschitzky · Thilo PfrangDiscuss this article →November 2017pp. 116-131DOI: 10.1509/jm.15.0007 ↗
Nonlinear Effects of Social Connections and Interactions on Individual Goal Attainment and Spending: Evidences from Online Gaming MarketsCheng Zhang · Chee Wei Phang · Qingsheng Wu · Xueming LuoDiscuss this article →November 2017pp. 132-155DOI: 10.1509/jm.16.0038 ↗
Online Shopping and Social Media: Friends or Foes?Yuchi Zhang · Michael Trusov · Andrew T. Stephen · Zainab JamalDiscuss this article →November 2017pp. 24-41DOI: 10.1509/jm.14.0344 ↗
Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand PreferencesMarina Puzakova · Hyokjin KwakDiscuss this article →November 2017pp. 99-115DOI: 10.1509/jm.16.0211 ↗
The Benefit of Becoming Friends: Complaining after Service Failures Leads Customers with Strong Ties to Increase LoyaltyNita Umashankar · Morgan K. Ward · Darren W. DahlDiscuss this article →November 2017pp. 79-98DOI: 10.1509/jm.16.0125 ↗
The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile IndustryKartik Kalaignanam · Tarun Kushwaha · Tracey A. SwartzDiscuss this article →November 2017pp. 1-23DOI: 10.1509/jm.14.0305 ↗
The Implications of Offering Free Versions for the Performance of Paid Mobile AppsSandeep Arora · Frenkel ter Hofstede · Vijay MahajanDiscuss this article →November 2017pp. 62-78DOI: 10.1509/jm.15.0205 ↗
