Skip to content

Journal of Marketing

Volume 86 · Issue 4

July 20228 articles

Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices

Lingrui Zhou · Katherine M. Du · Keisha M. Cutright

Discuss this article →

July 2022pp. 57-72DOI: 10.1177/00222429211053002 ↗

Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces

Stephan Ludwig · Dennis Herhausen · Dhruv Grewal · Liliana Bove · Sabine Benoit · Ko de Ruyter · Peter Urwin

Discuss this article →

July 2022pp. 141-161DOI: 10.1177/00222429211030841 ↗

Connecting to Place, People, and Past: How Products Make Us Feel Grounded

Isabel Eichinger · Martin Schreier · Stijn M.J. van Osselaer

Discuss this article →

July 2022pp. 1-16DOI: 10.1177/00222429211027469 ↗

Examining Why and When Market Share Drives Firm Profit

Abhi Bhattacharya · Neil A. Morgan · Lopo L. Rego

Discuss this article →

July 2022pp. 73-94DOI: 10.1177/00222429211031922 ↗

Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior

Thomas P. Scholdra · Julian R.K. Wichmann · Maik Eisenbeiss · Werner J. Reinartz

Discuss this article →

July 2022pp. 95-117DOI: 10.1177/00222429211036882 ↗

Identifying Market Structure: A Deep Network Representation Learning of Social Engagement

Yi Yang · Kunpeng Zhang · P.K. Kannan

Discuss this article →

July 2022pp. 37-56DOI: 10.1177/00222429211033585 ↗

Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth

Vilma Todri · Panagiotis (Panos) Adamopoulos · Michelle Andrews

Discuss this article →

July 2022pp. 118-140DOI: 10.1177/00222429211034414 ↗

Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities

Pankhuri Malhotra · Siddhartha Bhattacharyya

Discuss this article →

July 2022pp. 17-36DOI: 10.1177/00222429221083668 ↗