Evolution of Marketing as a Discipline: What Has Happened and What to Look Out ForV. KumarDiscuss this article →January 2015pp. 1-9DOI: 10.1509/jm.79.1.1 ↗
Indirect Learning: How Emerging-Market Firms Grow in Developed MarketsSourindra Banerjee · Jaideep C. Prabhu · Rajesh K. ChandyDiscuss this article →January 2015pp. 10-28DOI: 10.1509/jm.12.0328 ↗
Leveraging Trends in Online Searches for Product Features in Market Response ModelingRex Yuxing Du · Ye Hu · Sina DamangirDiscuss this article →January 2015pp. 29-43DOI: 10.1509/jm.12.0459 ↗
Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National CultureJ. Andrew Petersen · Tarun Kushwaha · V. KumarDiscuss this article →January 2015pp. 44-63DOI: 10.1509/jm.13.0479 ↗
The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice BehaviorAdriana V. Madzharov · Lauren G. Block · Maureen MorrinDiscuss this article →January 2015pp. 83-96DOI: 10.1509/jm.13.0263 ↗
The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream PartnersEric (Er) Fang · Jongkuk Lee · Zhi YangDiscuss this article →January 2015pp. 64-82DOI: 10.1509/jm.13.0490 ↗
What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of ProductsAndrew D. Gershoff · Judy K. FrelsDiscuss this article →January 2015pp. 97-110DOI: 10.1509/jm.13.0303 ↗
