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Journal of Marketing

Volume 89 · Issue 5

September 20258 articles

Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?

Barbara Duffek · Andreas B. Eisingerich · Omar Merlo · Guan Lee

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September 2025pp. 21-46DOI: 10.1177/00222429251319786 ↗

Can Marketing Enable Firms to Counter Import Competition? Evidence from the China Shock

Nandini Ramani

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September 2025pp. 47-65DOI: 10.1177/00222429251319310 ↗

Diversity Matters: How Film Critic Ratings Vary with Critic and Movie Cast Racial Profiles

Ye Hu

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September 2025pp. 111-129DOI: 10.1177/00222429251314385 ↗

Do More Likes Lead to More Clicks? Evidence from a Field Experiment on Social Advertising

Shan Huang · Song Lin

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September 2025pp. 88-110DOI: 10.1177/00222429241307608 ↗

Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency

Laurel Anderson · Catharina von Koskull · Martin Mende · Johanna Gummerus

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September 2025pp. 152-174DOI: 10.1177/00222429251319312 ↗

Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity

Stephanie M. Tully · Chiara Longoni · Gil Appel

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September 2025pp. 1-20DOI: 10.1177/00222429251314491 ↗

Sales Pipeline Technology: Automated Lead Nurturing

Johannes Habel · Nathaniel N. Hartmann · Phillip Wiseman · Michael J. Ahearne · Shashank Vaid

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September 2025pp. 66-87DOI: 10.1177/00222429251321417 ↗

The Effect of Company Size on Aggregate Word-of-Mouth Valence

Jan Klostermann · Anne Mareike Flaswinkel · Chris Hydock · Reinhold Decker

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September 2025pp. 130-151DOI: 10.1177/00222429251320603 ↗