Brand LoveRajeev Batra · Aaron Ahuvia · Richard P. BagozziDiscuss this article →March 2012pp. 1-16DOI: 10.1509/jm.09.0339 ↗
Consumer Participation in Coproduction: “I Made it Myself” Effects on Consumers’ Sensory Perceptions and Evaluations of Outcome and Input ProductSigurd Villads Troye · Magne SupphellenDiscuss this article →March 2012pp. 33-46DOI: 10.1509/jm.10.0205 ↗
Developing New-to-the-Firm Products: The Role of Micropolitical StrategiesRajesh Sethi · Zafar Iqbal · Anju SethiDiscuss this article →March 2012pp. 99-115DOI: 10.1509/jm.09.0308 ↗
Journal of MarketingAuthors not recordedDiscuss this article →March 2012pp. i-iiDOI: 10.1509/jm.76.2.i ↗
Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based ValuationChristian Schulze · Bernd Skiera · Thorsten WieselDiscuss this article →March 2012pp. 17-32DOI: 10.1509/jm.10.0280 ↗
Optimizing Service ProductivityRoland T. Rust · Ming-Hui HuangDiscuss this article →March 2012pp. 47-66DOI: 10.1509/jm.10.0441 ↗
Service Sweethearting: Its Antecedents and Customer ConsequencesMichael K. Brady · Clay M. Voorhees · Michael J. BruscoDiscuss this article →March 2012pp. 81-98DOI: 10.1509/jm.09.0420 ↗
When Do Consumers Eat More? The Role of Appearance Self-Esteem and Food Packaging CuesJennifer J. Argo · Katherine WhiteDiscuss this article →March 2012pp. 67-80DOI: 10.1509/jm.09.0512 ↗
When do Third-Party Product Reviews Affect Firm Value and what can Firms Do? The Case of Media Critics and Professional Movie ReviewsYubo Chen · Yong Liu · Jurui ZhangDiscuss this article →March 2012pp. 116-134DOI: 10.1509/jm.09.0034 ↗
