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Journal of Marketing

Volume 82 · Issue 1

January 20188 articles

A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation

V. Kumar

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January 2018pp. 1-19DOI: 10.1509/jm.17.0208 ↗

Clustering, Knowledge Sharing, and Intrabrand Competition: A Multiyear Analysis of an Evolving Franchise System

Moeen Naseer Butt · Kersi D. Antia · Brian R. Murtha · Vishal Kashyap

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January 2018pp. 74-92DOI: 10.1509/jm.16.0173 ↗

Corporate Board Interlocks and New Product Introductions

Raji Srinivasan · Stefan Wuyts · Girish Mallapragada

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January 2018pp. 132-148DOI: 10.1509/jm.16.0120 ↗

How Do Specialized Personal Incentives Enhance Sales Performance? The Benefits of Steady Sales Growth

Ashutosh Patil · Niladri Syam

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January 2018pp. 57-73DOI: 10.1509/jm.15.0523 ↗

Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media

Anatoli Colicev · Ashwin Malshe · Koen Pauwels · Peter O'Connor

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January 2018pp. 37-56DOI: 10.1509/jm.16.0055 ↗

Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy

Rebeca Perren · Robert V. Kozinets

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January 2018pp. 20-36DOI: 10.1509/jm.14.0250 ↗

Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention

M.J. del Rio Olivares · Kristina Wittkowski · Jaakko Aspara · Tomas Falk · Pekka Mattila

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January 2018pp. 115-131DOI: 10.1509/jm.16.0267 ↗

Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics

Eunho Park · Rishika Rishika · Ramkumar Janakiraman · Mark B. Houston · Byungjoon Yoo

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January 2018pp. 93-114DOI: 10.1509/jm.16.0271 ↗