An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free GiftsJuliano Laran · Michael TsirosDiscuss this article →March 2013pp. 112-123DOI: 10.1509/jm.11.0255 ↗
Can Brands Move in from the Outside? How Moral Identity Enhances Out-Group Brand AttitudesWoo Jin Choi · Karen Page WinterichDiscuss this article →March 2013pp. 96-111DOI: 10.1509/jm.11.0544 ↗
Journal of MarketingAuthors not recordedDiscuss this article →March 2013pp. i-iiDOI: 10.1509/jm.77.2.i ↗
Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm CrisesKathleen Cleeren · Harald J. van Heerde · Marnik G. DekimpeDiscuss this article →March 2013pp. 58-77DOI: 10.1509/jm.10.0414 ↗
The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion StrategiesSam K. Hui · J. Jeffrey Inman · Yanliu Huang · Jacob SuherDiscuss this article →March 2013pp. 1-16DOI: 10.1509/jm.11.0436 ↗
The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile IndustryKartik Kalaignanam · Tarun Kushwaha · Meike EilertDiscuss this article →March 2013pp. 41-57DOI: 10.1509/jm.11.0356 ↗
To Buy or Not to Buy: Consumers’ Demand Response Patterns for Healthy versus Unhealthy FoodDebabrata Talukdar · Charles LindseyDiscuss this article →March 2013pp. 124-138DOI: 10.1509/jm.11.0222 ↗
What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?Ofer Mintz · Imran S. CurrimDiscuss this article →March 2013pp. 17-40DOI: 10.1509/jm.11.0463 ↗
When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?Katherine White · Bonnie SimpsonDiscuss this article →March 2013pp. 78-95DOI: 10.1509/jm.11.0278 ↗
