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Journal of Marketing

Volume 73 · Issue 2

March 200910 articles

Demarketing, Minorities, and National Attachment

Amir Grinstein · Udi Nisan

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March 2009pp. 105-122DOI: 10.1509/jmkg.73.2.105 ↗

Distribution Network Redesign for Marketing Competitiveness

Jennifer Shang · Tuba Pinar Yildirim · Pandu Tadikamalla · Vikas Mittal · Lawrence H. Brown

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March 2009pp. 146-163DOI: 10.1509/jmkg.73.2.146 ↗

Journal of Marketing

Authors not recorded

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March 2009pp. i-ivDOI: 10.1509/jmkg.73.2.i ↗

Proactive Postsales Service: When and why does it Pay Off?

Goutam Challagalla · R. Venkatesh · Ajay K. Kohli

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March 2009pp. 70-87DOI: 10.1509/jmkg.73.2.70 ↗

Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods

Peng Huang · Nicholas H. Lurie · Sabyasachi Mitra

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March 2009pp. 55-69DOI: 10.1509/jmkg.73.2.55 ↗

Social Identity and the Service-Profit Chain

Christian Homburg · Jan Wieseke · Wayne D. Hoyer

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March 2009pp. 38-54DOI: 10.1509/jmkg.73.2.38 ↗

The Effect of Superstar Software on Hardware Sales in System Markets

Jeroen L.G. Binken · Stefan Stremersch

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March 2009pp. 88-104DOI: 10.1509/jmkg.73.2.88 ↗

The Role of Hubs in the Adoption Process

Jacob Goldenberg · Sangman Han · Donald R. Lehmann · Jae Weon Hong

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March 2009pp. 1-13DOI: 10.1509/jmkg.73.2.1 ↗

The Role of Leaders in Internal Marketing

Jan Wieseke · Michael Ahearne · Son K. Lam · Rolf van Dick

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March 2009pp. 123-145DOI: 10.1509/jmkg.73.2.123 ↗

Understanding the Marketing Department's Influence within the Firm

Peter C. Verhoef · Peter S.H. Leeflang

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March 2009pp. 14-37DOI: 10.1509/jmkg.73.2.14 ↗