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Journal of Marketing

Volume 87 · Issue 1

January 20239 articles

Bad News? Send an AI. Good News? Send a Human

Aaron M. Garvey · TaeWoo Kim · Adam Duhachek

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January 2023pp. 10-25DOI: 10.1177/00222429211066972 ↗

Gift or Donation? Increase the Effectiveness of Charitable Solicitation Through Framing Charitable Giving as a Gift

Phyllis Xue Wang · Yijie Wang · Yuwei Jiang

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January 2023pp. 133-147DOI: 10.1177/00222429221081506 ↗

JM : Promoting Catalysis in Marketing Scholarship

Shrihari Sridhar · Cait Lamberton · Detelina Marinova · Vanitha Swaminathan

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January 2023pp. 1-9DOI: 10.1177/00222429221131517 ↗

Order Matters: Rating Service Professionals First Reduces Tipping Amount

Jinjie Chen · Alison Jing Xu · Maria A. Rodas · Xuefeng Liu

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January 2023pp. 81-96DOI: 10.1177/00222429221098698 ↗

The Context (In)Dependence of Low-Fit Brand Extensions

Pragya Mathur · Malika Malika · Nidhi Agrawal · Durairaj Maheswaran

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January 2023pp. 114-132DOI: 10.1177/00222429221076840 ↗

The Impact of Advertising Creative Strategy on Advertising Elasticity

Filippo Dall’Olio · Demetrios Vakratsas

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January 2023pp. 26-44DOI: 10.1177/00222429221074960 ↗

The Impact of Organic Specialist Store Entry on Category Performance at Incumbent Stores

Stijn Maesen · Lien Lamey

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January 2023pp. 97-113DOI: 10.1177/00222429221090983 ↗

Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice

Jan B. Heide · Simon J. Bell · Paul Tracey

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January 2023pp. 45-63DOI: 10.1177/00222429221094027 ↗

Why Is It Wrong to Sell Your Body? Understanding Liberals’ Versus Conservatives’ Moral Objections to Bodily Markets

Shreyans Goenka · Stijn M.J. van Osselaer

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January 2023pp. 64-80DOI: 10.1177/00222429211046936 ↗