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Journal of Marketing

Volume 76 · Issue 3

May 20129 articles

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

Jill Avery · Thomas J. Steenburgh · John Deighton · Mary Caravella

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May 2012pp. 96-111DOI: 10.1509/jm.09.0081 ↗

Customer Uncertainty following Downsizing: The Effects of Extent of Downsizing and Open Communication

Christian Homburg · Martin Klarmann · Sabine Staritz

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May 2012pp. 112-129DOI: 10.1509/jm.09.0486 ↗

Dealing with Institutional Distances in International Marketing Channels: Governance Strategies that Engender Legitimacy and Efficiency

Zhilin Yang · Chenting Su · Kim-Shyan Fam

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May 2012pp. 41-55DOI: 10.1509/jm.10.0033 ↗

Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration

Gaia Rubera · Ahmet H. Kirca

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May 2012pp. 130-147DOI: 10.1509/jm.10.0494 ↗

How and When Does Customer Orientation Influence Frontline Employee Job Outcomes? A Meta-Analytic Evaluation

Alex R. Zablah · George R. Franke · Tom J. Brown · Darrell E. Bartholomew

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May 2012pp. 21-40DOI: 10.1509/jm.10.0231 ↗

Journal of Marketing

Authors not recorded

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May 2012pp. i-iiDOI: 10.1509/jm.76.3.i ↗

Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?

Christian Homburg · Martin Artz · Jan Wieseke

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May 2012pp. 56-77DOI: 10.1509/jm.09.0487 ↗

Multiple Identification Foci and Their Countervailing Effects on Salespeople's Negative Headquarters Stereotypes

Jan Wieseke · Florian Kraus · Michael Ahearne · Sven Mikolon

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May 2012pp. 1-20DOI: 10.1509/jm.10.0444 ↗

Unprofitable Cross-Buying: Evidence from Consumer and Business Markets

Denish Shah · V. Kumar · Yingge Qu · Sylia Chen

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May 2012pp. 78-95DOI: 10.1509/jm.10.0445 ↗