An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping BehaviorYu Ma · Kusum L. Ailawadi · Dinesh K. Gauri · Dhruv GrewalDiscuss this article →March 2011pp. 18-35DOI: 10.1509/jm.75.2.18 ↗
An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile MarketsJunhong Chu · Pradeep K. ChintaguntaDiscuss this article →March 2011pp. 75-92DOI: 10.1509/jm.75.2.75 ↗
Consumer Disidentification and Its Effects on Domestic Product Purchases: An Empirical Investigation in the NetherlandsAlexander JosiassenDiscuss this article →March 2011pp. 124-140DOI: 10.1509/jm.75.2.125 ↗
Designing Solutions around Customer Network Identity GoalsAmber M. Epp · Linda L. PriceDiscuss this article →March 2011pp. 36-54DOI: 10.1509/jm.75.2.36 ↗
Journal of MarketingAuthors not recordedDiscuss this article →March 2011pp. i-ivDOI: 10.1509/jmkg.75.2.i ↗
Performance Implications of Mismatched Governance Regimes across External and Internal RelationshipsAlok Kumar · Jan B. Heide · Kenneth H. WathneDiscuss this article →March 2011pp. 1-17DOI: 10.1509/jm.75.2.1 ↗
Return on Interactivity: The Impact of Online Agents on Newcomer AdjustmentClemens F. Köhler · Andrew J. Rohm · Ko de Ruyter · Martin WetzelsDiscuss this article →March 2011pp. 93-108DOI: 10.1509/jm.75.2.93 ↗
The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and ManagersAmar Cheema · Rajesh BagchiDiscuss this article →March 2011pp. 109-123DOI: 10.1509/jm.75.2.109 ↗
When Should the Customer Really be King? On the Optimum Level of Salesperson Customer Orientation in Sales EncountersChristian Homburg · Michael Müller · Martin KlarmannDiscuss this article →March 2011pp. 55-74DOI: 10.1509/jm.75.2.55 ↗
