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Journal of Marketing

Volume 78 · Issue 5

September 20148 articles

An Examination of Social Influence on Shopper Behavior Using Video Tracking Data

Xiaoling Zhang · Shibo Li · Raymond R. Burke · Alex Leykin

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September 2014pp. 24-41DOI: 10.1509/jm.12.0106 ↗

Customer Complaints and Recovery Effectiveness: A Customer Base Approach

George Knox · Rutger van Oest

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September 2014pp. 42-57DOI: 10.1509/jm.12.0317 ↗

Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms

Anindita Chakravarty · Alok Kumar · Rajdeep Grewal

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September 2014pp. 1-23DOI: 10.1509/jm.12.0442 ↗

Green Claims and Message Frames: How Green New Products Change Brand Attitude

Mitchell C. Olsen · Rebecca J. Slotegraaf · Sandeep R. Chandukala

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September 2014pp. 119-137DOI: 10.1509/jm.13.0387 ↗

Looking beyond the Horizon: How to Approach the Customers’ Customers in Business-to-Business Markets

Christian Homburg · Halina Wilczek · Alexander Hahn

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September 2014pp. 58-77DOI: 10.1509/jm.12.0529 ↗

Managing Revenue across Retail Channels: The Interplay of Service Performance and Direct Marketing

Donald J. Lund · Detelina Marinova

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September 2014pp. 99-118DOI: 10.1509/jm.13.0220 ↗

Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design

Aparna Sundar · Theodore J. Noseworthy

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September 2014pp. 138-151DOI: 10.1509/jm.13.0253 ↗

The Role of Culture in International Relationship Marketing

Stephen A. Samaha · Joshua T. Beck · Robert W. Palmatier

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September 2014pp. 78-98DOI: 10.1509/jm.13.0185 ↗