(When) are We Dynamically Optimal? A Psychological Field Guide for Marketing ModelersRobert J. Meyer · J. Wesley HutchinsonDiscuss this article →September 2016pp. 20-33DOI: 10.1509/jm.16.0154 ↗
An Abnormally Abnormal Intangible: Stock Returns on Customer SatisfactionClaes Fornell · Forrest V. Morgeson · G. Tomas M. HultDiscuss this article →September 2016pp. 122-125DOI: 10.1509/jm.16.0248 ↗
Binge Watching and AdvertisingDavid A. Schweidel · Wendy W. MoeDiscuss this article →September 2016pp. 1-19DOI: 10.1509/jm.15.0258 ↗
Customer Satisfaction and Long-Term Stock ReturnsAlina Sorescu · Sorin M. SorescuDiscuss this article →September 2016pp. 110-115DOI: 10.1509/jm.16.0214 ↗
Dynamic Relationship MarketingJonathan Z. Zhang · George F. Watson · Robert W. Palmatier · Rajiv P. DantDiscuss this article →September 2016pp. 53-75DOI: 10.1509/jm.15.0066 ↗
Introduction: Is Customer Satisfaction (Ir)relevant as a Metric?V. KumarDiscuss this article →September 2016pp. 108-109DOI: 10.1509/jm.80.5.1 ↗
Satisfaction (Mis)pricing Revisited: Real? Really Big?Sundar G. Bharadwaj · Debanjan MitraDiscuss this article →September 2016pp. 116-121DOI: 10.1509/jm.16.0236 ↗
Stock Returns on Customer Satisfaction Do Beat the Market: Gauging the Effect of a Marketing IntangibleClaes Fornell · Forrest V. Morgeson · G. Tomas M. HultDiscuss this article →September 2016pp. 92-107DOI: 10.1509/jm.15.0229 ↗
The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase IncidenceSungtak Hong · Kanishka Misra · Naufel J. VilcassimDiscuss this article →September 2016pp. 34-52DOI: 10.1509/jm.15.0060 ↗
Understanding Value-Added Resellers’ Assortments of Multicomponent SystemsSourav Ray · Mark E. Bergen · George JohnDiscuss this article →September 2016pp. 76-91DOI: 10.1509/jm.15.0015 ↗
