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Research-Driven Apps: The Last Mile of Marketing ScholarshipDetelina Marinova · Rajdeep Grewal · Rik Pieters · Pradeep Chintagunta · Shrihari SridharDiscuss this article →September 2026pp. 1-15DOI: 10.1177/00222429261461214 ↗
Surviving Economic Adversity: Governance of Franchise ClustersXu (Vivian) Zheng · Yajing Fan · Mrinal GhoshDiscuss this article →September 2026pp. 167-186DOI: 10.1177/00222429261460011 ↗
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