A Meta-Analysis of Electronic Word-of-Mouth ElasticityYa You · Gautham G. Vadakkepatt · Amit M. JoshiDiscuss this article →March 2015pp. 19-39DOI: 10.1509/jm.14.0169 ↗
Beyond Fungible: Transforming Money into Moral and Social ResourcesTonya Williams BradfordDiscuss this article →March 2015pp. 79-97DOI: 10.1509/jm.13.0437 ↗
Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media ContextNancy M. Puccinelli · Keith Wilcox · Dhruv GrewalDiscuss this article →March 2015pp. 1-18DOI: 10.1509/jm.13.0026 ↗
Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price DiscountsSascha Alavi · Torsten Bornemann · Jan WiesekeDiscuss this article →March 2015pp. 62-78DOI: 10.1509/jm.12.0408 ↗
Navigating the Institutional Logics of Markets: Implications for Strategic Brand ManagementBurçak Ertimur · Gokcen Coskuner-BalliDiscuss this article →March 2015pp. 40-61DOI: 10.1509/jm.13.0218 ↗
The Handmade Effect: What's Love Got to Do with It?Christoph Fuchs · Martin Schreier · Stijn M.J. Van OsselaerDiscuss this article →March 2015pp. 98-110DOI: 10.1509/jm.14.0018 ↗
