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Journal of Marketing

Volume 84 · Issue 5

September 20208 articles

Collaborative Market Driving: How Peer Firms Can Develop Markets Through Collective Action

Andre F. Maciel · Eileen Fischer

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September 2020pp. 41-59DOI: 10.1177/0022242920917982 ↗

Corporate Sociopolitical Activism and Firm Value

Yashoda Bhagwat · Nooshin L. Warren · Joshua T. Beck · George F. Watson

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September 2020pp. 1-21DOI: 10.1177/0022242920937000 ↗

Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation

He (Michael) Jia · B. Kyu Kim · Lin Ge

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September 2020pp. 100-116DOI: 10.1177/0022242920925054 ↗

Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong

Yu-Ting Lin · Deborah J. MacInnis · Andreas B. Eisingerich

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September 2020pp. 60-78DOI: 10.1177/0022242920934495 ↗

The Impact of Advertising and R&D on Bankruptcy Survival: A Double-Edged Sword

Niket Jindal

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September 2020pp. 22-40DOI: 10.1177/0022242920936205 ↗

Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management

Arnd Vomberg · Christian Homburg · Olivia Gwinner

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September 2020pp. 117-136DOI: 10.1177/0022242920916733 ↗

Turning Complaining Customers into Loyal Customers: Moderators of the Complaint Handling–Customer Loyalty Relationship

Forrest V. Morgeson · G. Tomas M. Hult · Sunil Mithas · Timothy Keiningham · Claes Fornell

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September 2020pp. 79-99DOI: 10.1177/0022242920929029 ↗

When Less Is More: How Mindset Influences Consumers’ Responses to Products with Reduced Negative Attributes

Vincent Chi Wong · Lei Su · Howard Pong-Yuen Lam

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September 2020pp. 137-153DOI: 10.1177/0022242920920859 ↗