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Journal of Marketing

Volume 75 · Issue 1

January 201110 articles

Emotional Intelligence in Marketing Exchanges

Blair Kidwell · David M. Hardesty · Brian R. Murtha · Shibin Sheng

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January 2011pp. 78-95DOI: 10.1509/jm.75.1.78 ↗

From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying

David R. Bell · Daniel Corsten · George Knox

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January 2011pp. 31-45DOI: 10.1509/jm.75.1.31 ↗

Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?

V. Kumar · Eli Jones · Rajkumar Venkatesan · Robert P. Leone

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January 2011pp. 16-30DOI: 10.1509/jm.75.1.16 ↗

Journal of Marketing

Authors not recorded

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January 2011pp. i-iiDOI: 10.1509/jmkg.75.1.i ↗

Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams

Pravin Nath · Vijay Mahajan

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January 2011pp. 60-77DOI: 10.1509/jmkg.75.1.60 ↗

Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms’ Top Management Teams

Pravin Nath · Vijay Mahajan

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January 2011pp. 60-77DOI: 10.1509/jm.75.1.60 ↗

Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes

Rebecca J. Slotegraaf · Kwaku Atuahene-Gima

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January 2011pp. 96-108DOI: 10.1509/jm.75.1.96 ↗

Referral Programs and Customer Value

Philipp Schmitt · Bernd Skiera · Christophe Van den Bulte

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January 2011pp. 46-59DOI: 10.1509/jm.75.1.46 ↗

The Effects of Business and Political Ties on Firm Performance: Evidence from China

Shibin Sheng · Kevin Zheng Zhou · Julie Juan Li

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January 2011pp. 1-15DOI: 10.1509/jm.75.1.1 ↗

Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective

Ernst C. Osinga · Peter S.H. Leeflang · Shuba Srinivasan · Jaap E. Wieringa

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January 2011pp. 109-124DOI: 10.1509/jm.75.1.109 ↗