Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price FairnessHyokjin Kwak · Marina Puzakova · Joseph F. RoceretoDiscuss this article →July 2015pp. 56-76DOI: 10.1509/jm.13.0410 ↗
BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself and the EnvironmentUma R. Karmarkar · Bryan BollingerDiscuss this article →July 2015pp. 1-15DOI: 10.1509/jm.13.0228 ↗
Developing Donor Relationships: The Role of the Breadth of GivingFarnoosh Khodakarami · J. Andrew Petersen · Rajkumar VenkatesanDiscuss this article →July 2015pp. 77-93DOI: 10.1509/jm.14.0351 ↗
Regaining “Lost” Customers: The Predictive Power of First-Lifetime Behavior, the Reason for Defection, and the Nature of the Win-Back OfferV. Kumar · Yashoda Bhagwat · Xi (Alan) ZhangDiscuss this article →July 2015pp. 34-55DOI: 10.1509/jm.14.0107 ↗
United We Stand: The Impact of Buying Groups on Retailer ProductivityInge Geyskens · Katrijn Gielens · Stefan WuytsDiscuss this article →July 2015pp. 16-33DOI: 10.1509/jm.14.0202 ↗
Who or What to Believe: Trust and the Differential Persuasiveness of Human and Anthropomorphized MessengersMaferima Touré-Tillery · Ann L. McGillDiscuss this article →July 2015pp. 94-110DOI: 10.1509/jm.12.0166 ↗
