Skip to content

Journal of Marketing

Volume 77 · Issue 6

November 20139 articles

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

Nancy J. Sirianni · Mary Jo Bitner · Stephen W. Brown · Naomi Mandel

Discuss this article →

November 2013pp. 108-123DOI: 10.1509/jm.11.0485 ↗

Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement

Christian Homburg · Marcel Stierl · Torsten Bornemann

Discuss this article →

November 2013pp. 54-72DOI: 10.1509/jm.12.0089 ↗

Does Knowledge Base Compatibility Help or Hurt Knowledge Sharing between Suppliers in Coopetition? the Role of Customer Participation

Hillbun (Dixon) Ho · Shankar Ganesan

Discuss this article →

November 2013pp. 91-107DOI: 10.1509/jm.11.0570 ↗

How Images of Other Consumers Influence Subsequent Taste Perceptions

Morgan Poor · Adam Duhachek · H. Shanker Krishnan

Discuss this article →

November 2013pp. 124-139DOI: 10.1509/jm.12.0021 ↗

JOURNAL OF MARKETINGSUBJECT AND AUTHOR INDEX VOLUME 77, 2013

Authors not recorded

Discuss this article →

November 2013pp. 140-146DOI: 10.1509/0022-2429-77.6.140 ↗

Low Prices are Just the Beginning: Price Image in Retail Management

Ryan Hamilton · Alexander Chernev

Discuss this article →

November 2013pp. 1-20DOI: 10.1509/jm.08.0204 ↗

Passive and Active Opportunism in Interorganizational Exchange

Steven H. Seggie · David A. Griffith · Sandy D. Jap

Discuss this article →

November 2013pp. 73-90DOI: 10.1509/jm.11.0529 ↗

Smart Shopping Carts: How Real-Time Feedback Influences Spending

Koert van Ittersum · Brian Wansink · Joost M.E. Pennings · Daniel Sheehan

Discuss this article →

November 2013pp. 21-36DOI: 10.1509/jm.12.0060 ↗

The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter?

Nga N. Ho-Dac · Stephen J. Carson · William L. Moore

Discuss this article →

November 2013pp. 37-53DOI: 10.1509/jm.11.0011 ↗