Erratum to “Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge”Authors not recordedDiscuss this article →September 2021pp. 161-161DOI: 10.1177/00222429211031013 ↗
Expression of ConcernAuthors not recordedDiscuss this article →September 2021pp. 162-162DOI: 10.1177/00222429211026311 ↗
Faculty Research Incentives and Business School Health: A New Perspective from and for MarketingStefan Stremersch · Russell S. Winer · Nuno CamachoDiscuss this article →September 2021pp. 1-21DOI: 10.1177/00222429211001050 ↗
Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase BehaviorHean Tat Keh · Di Wang · Li YanDiscuss this article →September 2021pp. 109-127DOI: 10.1177/0022242921997359 ↗
How Marketing Perks Influence Word of MouthMonika Lisjak · Andrea Bonezzi · Derek D. RuckerDiscuss this article →September 2021pp. 128-144DOI: 10.1177/0022242921991798 ↗
Marketing Ideas: How to Write Research Articles that Readers Understand and CiteNooshin L. Warren · Matthew Farmer · Tianyu Gu · Caleb WarrenDiscuss this article →September 2021pp. 42-57DOI: 10.1177/00222429211003560 ↗
Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information AuthenticityZhe Zhang · Vanessa M. PatrickDiscuss this article →September 2021pp. 58-73DOI: 10.1177/0022242921996277 ↗
R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing ArticlesKamel Jedidi · Bernd H. Schmitt · Malek Ben Sliman · Yanyan LiDiscuss this article →September 2021pp. 22-41DOI: 10.1177/00222429211028145 ↗
The Control–Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase OutcomesCindy Xin Wang · Joshua T. Beck · Hong YuanDiscuss this article →September 2021pp. 145-160DOI: 10.1177/0022242921990351 ↗
They’re Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological DistanceScott Connors · Mansur Khamitov · Matthew Thomson · Andrew PerkinsDiscuss this article →September 2021pp. 92-108DOI: 10.1177/0022242920984492 ↗
When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm ErrorsRaji Srinivasan · Gülen Sarial-AbiDiscuss this article →September 2021pp. 74-91DOI: 10.1177/0022242921997082 ↗
