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Journal of Marketing

Volume 77 · Issue 4

July 20138 articles

Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics

Tarun Kushwaha · Venkatesh Shankar

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July 2013pp. 67-85DOI: 10.1509/jm.11.0297 ↗

Consumer Evaluations of Sale Prices: Role of the Subtraction Principle

Abhijit Biswas · Sandeep Bhowmick · Abhijit Guha · Dhruv Grewal

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July 2013pp. 49-66DOI: 10.1509/jm.12.0052 ↗

Ethnographic Stories for Market Learning

Julien Cayla · Eric Arnould

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July 2013pp. 1-16DOI: 10.1509/jm.12.0471 ↗

Growing Existing Customers’ Revenue Streams through Customer Referral Programs

Ina Garnefeld · Andreas Eggert · Sabrina V. Helm · Stephen S. Tax

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July 2013pp. 17-32DOI: 10.1509/jm.11.0423 ↗

Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation

Anne ter Braak · Marnik G. Dekimpe · Inge Geyskens

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July 2013pp. 86-103DOI: 10.1509/jm.11.0566 ↗

Retailers’ Use of Partially Comparative Pricing: From Across-Category to Within-Category Effects

Paul W. Miniard · Shazad Mustapha Mohammed · Michael J. Barone · Cecilia M.O. Alvarez

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July 2013pp. 33-48DOI: 10.1509/jm.10.0534 ↗

The Influence of Disorganized Shelf Displays and Limited Product Quantity on Consumer Purchase

Iana A. Castro · Andrea C. Morales · Stephen M. Nowlis

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July 2013pp. 118-133DOI: 10.1509/jm.11.0495 ↗

When Do Transparent Packages Increase (or Decrease) Food Consumption?

Xiaoyan Deng · Raji Srinivasan

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July 2013pp. 104-117DOI: 10.1509/jm.11.0610 ↗