Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?Debora V. Thompson · Prashant MalaviyaDiscuss this article →May 2013pp. 33-47DOI: 10.1509/jm.11.0403 ↗
Journal of MarketingAuthors not recordedDiscuss this article →May 2013pp. i-iiDOI: 10.1509/jm.77.3.i ↗
Portfolio Dynamics and Alliance Termination: The Contingent Role of Resource DissimilarityAnna S. CuiDiscuss this article →May 2013pp. 15-32DOI: 10.1509/jm.11.0164 ↗
Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes DiagnosisYu Ma · Kusum L. Ailawadi · Dhruv GrewalDiscuss this article →May 2013pp. 101-120DOI: 10.1509/jm.11.0443 ↗
Targeting Revenue Leaders for a New ProductMichael Haenlein · Barak LibaiDiscuss this article →May 2013pp. 65-80DOI: 10.1509/jm.11.0428 ↗
The Network Value of ProductsGal Oestreicher-Singer · Barak Libai · Liron Sivan · Eyal Carmi · Ohad YassinDiscuss this article →May 2013pp. 1-14DOI: 10.1509/jm.11.0400 ↗
When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based ModelKaren Page Winterich · Vikas Mittal · Karl AquinoDiscuss this article →May 2013pp. 121-134DOI: 10.1509/jm.11.0477 ↗
When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product WrongdoingsMarina Puzakova · Hyokjin Kwak · Joseph F. RoceretoDiscuss this article →May 2013pp. 81-100DOI: 10.1509/jm.11.0510 ↗
When Value Trumps Health in a Supersized WorldKelly L. Haws · Karen Page WinterichDiscuss this article →May 2013pp. 48-64DOI: 10.1509/jm.11.0261 ↗
