Competitive Response to Radical Product InnovationsKhaled Aboulnasr · Om Narasimhan · Edward Blair · Rajesh ChandyDiscuss this article →May 2008pp. 94-110DOI: 10.1509/jmkg.72.3.094 ↗
Delight by Design: The Role of Hedonic versus Utilitarian BenefitsRavindra Chitturi · Rajagopal Raghunathan · Vijay MahajanDiscuss this article →May 2008pp. 48-63DOI: 10.1509/jmkg.72.3.048 ↗
Drivers of Success for Market Entry into China and IndiaJoseph Johnson · Gerard J. TellisDiscuss this article →May 2008pp. 1-13DOI: 10.1509/jmkg.72.3.001 ↗
Holistic Package Design and Consumer Brand ImpressionsUlrich R. Orth · Keven MalkewitzDiscuss this article →May 2008pp. 64-81DOI: 10.1509/jmkg.72.3.064 ↗
Instant Customer Base Analysis: Managerial Heuristics Often “Get it Right”Markus Wübben · Florian v. WangenheimDiscuss this article →May 2008pp. 82-93DOI: 10.1509/jmkg.72.3.082 ↗
Journal of MarketingAuthors not recordedDiscuss this article →May 2008pp. i-iiDOI: 10.1509/jmkg.72.3.i ↗
Moving from Free to Fee: How Online Firms Market to Change Their Business Model SuccessfullyKoen Pauwels · Allen WeissDiscuss this article →May 2008pp. 14-31DOI: 10.1509/jmkg.72.3.014 ↗
Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric EffectsJing Lei · Niraj Dawar · Jos LemminkDiscuss this article →May 2008pp. 111-123DOI: 10.1509/jmkg.72.3.111 ↗
Segmented Switchers and Retailer Pricing StrategiesCenk Koçaş · Jonathan D. BohlmannDiscuss this article →May 2008pp. 124-142DOI: 10.1509/jmkg.72.3.124 ↗
The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing ProfitabilityAjay Kalra · David A. SobermanDiscuss this article →May 2008pp. 32-47DOI: 10.1509/jmkg.72.3.032 ↗
