Brand Portfolio Strategy and Firm PerformanceNeil A. Morgan · Lopo L. RegoDiscuss this article →January 2009pp. 59-74DOI: 10.1509/jmkg.73.1.059 ↗
Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category ExpandabilityYuping Liu · Rong YangDiscuss this article →January 2009pp. 93-108DOI: 10.1509/jmkg.73.1.093 ↗
Continuous Supplier Performance Improvement: Effects of Collaborative Communication and ControlAshwin W. JoshiDiscuss this article →January 2009pp. 133-150DOI: 10.1509/jmkg.73.1.133 ↗
Inertial Disruption: The Impact of a New Competitive Entrant on Online Consumer SearchWendy W. Moe · Sha YangDiscuss this article →January 2009pp. 109-121DOI: 10.1509/jmkg.73.1.109 ↗
Internet Auction Features as Quality SignalsShibo Li · Kannan Srinivasan · Baohong SunDiscuss this article →January 2009pp. 75-92DOI: 10.1509/jmkg.73.1.075 ↗
Journal of MarketingAuthors not recordedDiscuss this article →January 2009pp. i-iiDOI: 10.1509/jmkg.73.1.i ↗
Pay what you Want: A New Participative Pricing MechanismJu-Young Kim · Martin Natter · Martin SpannDiscuss this article →January 2009pp. 44-58DOI: 10.1509/jmkg.73.1.044 ↗
Product Innovations, Advertising, and Stock ReturnsShuba Srinivasan · Koen Pauwels · Jorge Silva-Risso · Dominique M. HanssensDiscuss this article →January 2009pp. 24-43DOI: 10.1509/jmkg.73.1.024 ↗
Radical Innovation across Nations: The Preeminence of Corporate CultureGerard J. Tellis · Jaideep C. Prabhu · Rajesh K. ChandyDiscuss this article →January 2009pp. 3-23DOI: 10.1509/jmkg.73.1.003 ↗
What does it Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing JournalsSteven H. Seggie · David A. GriffithDiscuss this article →January 2009pp. 122-132DOI: 10.1509/jmkg.73.1.122 ↗
