Skip to content

Journal of Marketing

Volume 77 · Issue 5

September 20138 articles

Aggressive Marketing Strategy following Equity Offerings and Firm Value: The Role of Relative Strategic Flexibility

Didem Kurt · John Hulland

Discuss this article →

September 2013pp. 57-74DOI: 10.1509/jm.12.0078 ↗

All That is Users Might Not be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands

Christoph Fuchs · Emanuela Prandelli · Martin Schreier · Darren W. Dahl

Discuss this article →

September 2013pp. 75-91DOI: 10.1509/jm.11.0330 ↗

Brand Licensing: What Drives Royalty Rates?

Satish Jayachandran · Peter Kaufman · V. Kumar · Kelly Hewett

Discuss this article →

September 2013pp. 108-122DOI: 10.1509/jm.11.0145 ↗

Intrafunctional Competitive Intelligence and Sales Performance: A Social Network Perspective

Michael Ahearne · Son K. Lam · Babak Hayati · Florian Kraus

Discuss this article →

September 2013pp. 37-56DOI: 10.1509/jm.11.0217 ↗

Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit

Yuping Liu-Thompkins · Leona Tam

Discuss this article →

September 2013pp. 21-36DOI: 10.1509/jm.11.0508 ↗

Predicting and Managing Consumers' Package Size Impressions

Nailya Ordabayeva · Pierre Chandon

Discuss this article →

September 2013pp. 123-137DOI: 10.1509/jm.12.0228 ↗

Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure

Jan R. Landwehr · Daniel Wentzel · Andreas Herrmann

Discuss this article →

September 2013pp. 92-107DOI: 10.1509/jm.11.0286 ↗

Reexamining the Market Share–Customer Satisfaction Relationship

Lopo L. Rego · Neil A. Morgan · Claes Fornell

Discuss this article →

September 2013pp. 1-20DOI: 10.1509/jm.09.0363 ↗