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Journal of Marketing

Volume 81 · Issue 5

September 20178 articles

Comparative Price and the Design of Effective Product Communications

Thomas Allard · Dale Griffin

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September 2017pp. 16-29DOI: 10.1509/jm.16.0018 ↗

Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value

Yan Liu · Venkatesh Shankar · Wonjoo Yun

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September 2017pp. 30-48DOI: 10.1509/jm.15.0535 ↗

Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

Lisette de Vries · Sonja Gensler · Peter S.H. Leeflang

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September 2017pp. 1-15DOI: 10.1509/jm.15.0178 ↗

Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions

David M. Woisetschläger · Christof Backhaus · T. Bettina Cornwell

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September 2017pp. 121-141DOI: 10.1509/jm.16.0082 ↗

Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition

Karen Page Winterich · Rebecca Walker Reczek · Julie R. Irwin

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September 2017pp. 104-120DOI: 10.1509/jm.16.0311 ↗

Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter

Delphine Dion · Stéphane Borraz

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September 2017pp. 67-85DOI: 10.1509/jm.15.0291 ↗

Service Satisfaction–Market Share Relationships in Partnered Hybrid Offerings

Rafael Becerril-Arreola · Chen Zhou · Raji Srinivasan · Daniel Seldin

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September 2017pp. 86-103DOI: 10.1509/jm.15.0537 ↗

The Role of Mere Closeness: How Geographic Proximity Affects Social Influence

Jannik Meyners · Christian Barrot · Jan U. Becker · Jacob Goldenberg

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September 2017pp. 49-66DOI: 10.1509/jm.16.0057 ↗