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Journal of Marketing

Volume 80 · Issue 2

March 20166 articles

Assessing Performance Outcomes in Marketing

Constantine S. Katsikeas · Neil A. Morgan · Leonidas C. Leonidou · G. Tomas M. Hult

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March 2016pp. 1-20DOI: 10.1509/jm.15.0287 ↗

Exploring the Effects of “What” (Product) and “Where” (Website) Characteristics on Online Shopping Behavior

Girish Mallapragada · Sandeep R. Chandukala · Qing Liu

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March 2016pp. 21-38DOI: 10.1509/jm.15.0138 ↗

Motivating Sales Reps for Innovation Selling in Different Cultures

Sebastian Hohenberg · Christian Homburg

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March 2016pp. 101-120DOI: 10.1509/jm.14.0398 ↗

New Product Creativity: Understanding Contract Specificity in New Product Introductions

Tereza Dean · David A. Griffith · Roger J. Calantone

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March 2016pp. 39-58DOI: 10.1509/jm.14.0333 ↗

Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions

Caroline Ducarroz · Sha Yang · Eric A. Greenleaf

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March 2016pp. 80-100DOI: 10.1509/jm.13.0190 ↗

Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance

Charles Kang · Frank Germann · Rajdeep Grewal

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March 2016pp. 59-79DOI: 10.1509/jm.15.0324 ↗