An Empirical Examination of the “Rule of Three”: Strategy Implications for Top Management, Marketers, and InvestorsCan Uslay · Z. Ayca Altintig · Robert D. WinsorDiscuss this article →March 2010pp. 20-39DOI: 10.1509/jm.74.2.20 ↗
Contract Specificity and Its Performance ImplicationsErik A. Mooi · Mrinal GhoshDiscuss this article →March 2010pp. 105-120DOI: 10.1509/jm.74.2.105 ↗
Customer Reactions to Service SeparationHean Tat Keh · Jun PangDiscuss this article →March 2010pp. 55-70DOI: 10.1509/jm.74.2.55 ↗
Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer ResponseMichael J. Barone · Tirthankar RoyDiscuss this article →March 2010pp. 121-132DOI: 10.1509/jm.74.2.121 ↗
Don't Think Twice, It's All Right: Music Piracy and Pricing in a DRM-Free EnvironmentRajiv K. Sinha · Fernando S. Machado · Collin SellmanDiscuss this article →March 2010pp. 40-54DOI: 10.1509/jm.74.2.40 ↗
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer CharacteristicsFeng Zhu · Xiaoquan (Michael) ZhangDiscuss this article →March 2010pp. 133-148DOI: 10.1509/jm.74.2.133 ↗
Journal of MarketingAuthors not recordedDiscuss this article →March 2010pp. i-ivDOI: 10.1509/jmkg.74.2.i ↗
Megamarketing: The Creation of Markets as a Social ProcessAshlee HumphreysDiscuss this article →March 2010pp. 1-19DOI: 10.1509/jm.74.2.1 ↗
Networked Narratives: Understanding Word-of-Mouth Marketing in Online CommunitiesRobert V. Kozinets · Kristine De Valck · Andrea C. Wojnicki · Sarah J.S. WilnerDiscuss this article →March 2010pp. 71-89DOI: 10.1509/jm.74.2.71 ↗
Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store SpendingKoert Van Ittersum · Joost M.E. Pennings · Brian WansinkDiscuss this article →March 2010pp. 90-104DOI: 10.1509/jm.74.2.90 ↗
