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Journal of Marketing

Volume 81 · Issue 3

May 20178 articles

Does it Pay to Recall your Product Early? An Empirical Investigation in the Automobile Industry

Meike Eilert · Satish Jayachandran · Kartik Kalaignanam · Tracey A. Swartz

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May 2017pp. 111-129DOI: 10.1509/jm.15.0074 ↗

How Does Local–Global Identity Affect Price Sensitivity?

Huachao Gao · Yinlong Zhang · Vikas Mittal

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May 2017pp. 62-79DOI: 10.1509/jm.15.0206 ↗

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Hannes Datta · Kusum L. Ailawadi · Harald J. van Heerde

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May 2017pp. 1-20DOI: 10.1509/jm.15.0340 ↗

Online Relationship Formation

Irina V. Kozlenkova · Robert W. Palmatier · Eric (Er) Fang · Bangming Xiao · Minxue Huang

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May 2017pp. 21-40DOI: 10.1509/jm.15.0430 ↗

Provision of Optional versus Standard Product Features in Competition

Subramanian Balachander · Esther Gal-Or · Tansev Geylani · Alex Jiyoung Kim

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May 2017pp. 80-95DOI: 10.1509/jm.15.0208 ↗

Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment

HaeEun Helen Chun · Kristin Diehl · Deborah J. MacInnis

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May 2017pp. 96-110DOI: 10.1509/jm.15.0267 ↗

The Joint Effects of Ex Ante Contractual Completeness and Ex Post Governance on Compliance in Franchised Marketing Channels

Vishal Kashyap · Brian R. Murtha

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May 2017pp. 130-153DOI: 10.1509/jm.14.0089 ↗

The Service–Profit Chain: A Meta-Analytic Test of a Comprehensive Theoretical Framework

Jens Hogreve · Anja Iseke · Klaus Derfuss · Tönnjes Eller

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May 2017pp. 41-61DOI: 10.1509/jm.15.0395 ↗