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Journal of Marketing

Volume 82 · Issue 2

March 20188 articles

Converging on a New Theoretical Foundation for Selling

Nathaniel N. Hartmann · Heiko Wieland · Stephen L. Vargo

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March 2018pp. 1-18DOI: 10.1509/jm.16.0268 ↗

Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the “Crowd”

B.J. Allen · Deepa Chandrasekaran · Suman Basuroy

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March 2018pp. 106-123DOI: 10.1509/jm.15.0481 ↗

Share Repurchases and Myopia: Implications on the Stock and Consumer Markets

David Bendig · Daniel Willmann · Steffen Strese · Malte Brettel

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March 2018pp. 19-41DOI: 10.1509/jm.16.0200 ↗

Strategic Information Transmission in Peer-to-Peer Lending Markets

Fabio Caldieraro · Jonathan Z. Zhang · Marcus Cunha · Jeffrey D. Shulman

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March 2018pp. 42-63DOI: 10.1509/jm.16.0113 ↗

The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer

Ramkumar Janakiraman · Joon Ho Lim · Rishika Rishika

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March 2018pp. 85-105DOI: 10.1509/jm.16.0124 ↗

The Effect of Review Writing on Learning Engagement in Channel Partner Relationship Management

Elizabeth Aguirre · Dominik Mahr · Ko de Ruyter · Dhruv Grewal · Jan Pelser · Martin Wetzels

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March 2018pp. 64-84DOI: 10.1509/jm.15.0121 ↗

The New Regulator in Town: The Effect of Walmart's Sustainability Mandate on Supplier Shareholder Value

Katrijn Gielens · Inge Geyskens · Barbara Deleersnyder · Max Nohe

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March 2018pp. 124-141DOI: 10.1509/jm.16.0276 ↗

Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount

Tatiana M. Fajardo · Claudia Townsend · Willy Bolander

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March 2018pp. 142-152DOI: 10.1509/jm.15.0511 ↗