A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future InquiryCait Lamberton · Andrew T. StephenDiscuss this article →November 2016pp. 146-172DOI: 10.1509/jm.15.0415 ↗
Creating Enduring Customer ValueV. Kumar · Werner ReinartzDiscuss this article →November 2016pp. 36-68DOI: 10.1509/jm.15.0414 ↗
Demonstrating the Value of MarketingDominique M. Hanssens · Koen H. PauwelsDiscuss this article →November 2016pp. 173-190DOI: 10.1509/jm.15.0417 ↗
Integrating Marketing Communications: New Findings, New Lessons, and New IdeasRajeev Batra · Kevin Lane KellerDiscuss this article →November 2016pp. 122-145DOI: 10.1509/jm.15.0419 ↗
Introduction to the Special Issue—Mapping the Boundaries of Marketing: What Needs to be KnownV. Kumar · Kevin Lane Keller · Katherine N. LemonDiscuss this article →November 2016pp. 1-5DOI: 10.1509/jm.80.6.1 ↗
Journal of Marketing Subject and Author Index, Volume 80, 2016Authors not recordedDiscuss this article →November 2016pp. 191-196DOI: 10.1509/jm.index.80.6 ↗
Marketing Analytics for Data-Rich EnvironmentsMichel Wedel · P.K. KannanDiscuss this article →November 2016pp. 97-121DOI: 10.1509/jm.15.0413 ↗
Organizing for Marketing ExcellenceChristine Moorman · George S. DayDiscuss this article →November 2016pp. 6-35DOI: 10.1509/jm.15.0423 ↗
Understanding Customer Experience Throughout the Customer JourneyKatherine N. Lemon · Peter C. VerhoefDiscuss this article →November 2016pp. 69-96DOI: 10.1509/jm.15.0420 ↗
