Branding Cultural Products in International Markets: A Study of Hollywood Movies in ChinaWeihe Gao · Li Ji · Yong Liu · Qi SunDiscuss this article →May 2020pp. 86-105DOI: 10.1177/0022242920912704 ↗
Full Disclosure: How Smartphones Enhance Consumer Self-DisclosureShiri Melumad · Robert MeyerDiscuss this article →May 2020pp. 28-45DOI: 10.1177/0022242920912732 ↗
Help Me Help You! Employing the Marketing Mix to Alleviate Experiences of Donor SacrificeTonya Williams Bradford · Naja Williams BoydDiscuss this article →May 2020pp. 68-85DOI: 10.1177/0022242920912272 ↗
Highlighting Effort Versus Talent in Service Employee Performance: Customer Attributions and ResponsesFine F. Leung · Sara Kim · Caleb H. TseDiscuss this article →May 2020pp. 106-121DOI: 10.1177/0022242920902722 ↗
Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field ExperimentYixing Chen · Ju-Yeon Lee · Shrihari (Hari) Sridhar · Vikas Mittal · Katharine McCallister · Amit G. SingalDiscuss this article →May 2020pp. 1-27DOI: 10.1177/0022242920913025 ↗
The Commercial Consequences of Collective Layoffs: Close the Plant, Lose the Brand?Vardit Landsman · Stefan StremerschDiscuss this article →May 2020pp. 122-141DOI: 10.1177/0022242919901277 ↗
When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five CountriesSamuel Stäbler · Marc FischerDiscuss this article →May 2020pp. 46-67DOI: 10.1177/0022242920911907 ↗
