Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts?Jaime Noriega · Edward BlairDiscuss this article →September 2008pp. 69-83DOI: 10.1509/jmkg.72.5.069 ↗
Customer Prioritization: Does it Pay off, and how Should it be Implemented?Christian Homburg · Mathias Droll · Dirk TotzekDiscuss this article →September 2008pp. 110-130DOI: 10.1509/jmkg.72.5.110 ↗
Does Academic Research Help or Hurt MBA Programs?Debanjan Mitra · Peter N. GolderDiscuss this article →September 2008pp. 31-49DOI: 10.1509/jmkg.72.5.031 ↗
Effect of Service Transition Strategies on Firm ValueEric (Er) Fang · Robert W. Palmatier · Jan-Benedict E.M. SteenkampDiscuss this article →September 2008pp. 1-14DOI: 10.1509/jmkg.72.5.001 ↗
Flow Signals: How Patterns over Time Affect the Acceptance of Start-Up FirmsJade S. DeKinder · Ajay K. KohliDiscuss this article →September 2008pp. 84-97DOI: 10.1509/jmkg.72.5.084 ↗
How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial FirmsHelena Yli-Renko · Ramkumar JanakiramanDiscuss this article →September 2008pp. 131-148DOI: 10.1509/jmkg.72.5.131 ↗
Journal of MarketingAuthors not recordedDiscuss this article →September 2008pp. i-iiDOI: 10.1509/jmkg.72.5.i ↗
Performance Implications of Adopting a Customer-Focused Sales CampaignV. Kumar · Rajkumar Venkatesan · Werner ReinartzDiscuss this article →September 2008pp. 50-68DOI: 10.1509/jmkg.72.5.050 ↗
Reasons for Market Evolution and Budgeting ImplicationsFang Wang · Xiao-Ping (Steven) ZhangDiscuss this article →September 2008pp. 15-30DOI: 10.1509/jmkg.72.5.015 ↗
When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms' Initial Public OfferingsXueming LuoDiscuss this article →September 2008pp. 98-109DOI: 10.1509/jmkg.72.5.98 ↗
When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms’ Initial Public OfferingsXueming LuoDiscuss this article →September 2008pp. 98-109DOI: 10.1509/jmkg.72.5.098 ↗
