Driving Profitability by Encouraging Customer Referrals: Who, When, and HowV. Kumar · J. Andrew Petersen · Robert P. LeoneDiscuss this article →September 2010pp. 1-17DOI: 10.1509/jmkg.74.5.001 ↗
From the Editor: The State of the JournalAjay K. KohliDiscuss this article →September 2010pp. iii-iiiDOI: 10.1509/jmkg.74.5.iii ↗
How Salary Receipt Affects Consumers' Regulatory Motivations and Product PreferencesHimanshu Mishra · Arul Mishra · Dhananjay NayakankuppamDiscuss this article →September 2010pp. 93-103DOI: 10.1509/jmkg.74.5.93 ↗
How Salary Receipt Affects Consumers’ Regulatory Motivations and Product PreferencesHimanshu Mishra · Arul Mishra · Dhananjay NayakankuppamDiscuss this article →September 2010pp. 93-103DOI: 10.1509/jmkg.74.5.093 ↗
Journal of MarketingAuthors not recordedDiscuss this article →September 2010pp. i-iiDOI: 10.1509/jmkg.74.5.i ↗
Managing Distributors' Changing Motivations over the Course of a Joint Sales ProgramFlora F. Gu · Namwoon Kim · David K. Tse · Danny T. WangDiscuss this article →September 2010pp. 32-47DOI: 10.1509/jmkg.74.5.32 ↗
Managing Distributors’ Changing Motivations over the Courseofa Joint Sales ProgramFlora F. Gu · Namwoon Kim · David K. Tse · Danny T. WangDiscuss this article →September 2010pp. 32-47DOI: 10.1509/jmkg.74.5.032 ↗
Sales, Marketing, and Research-and-Development Cooperation across New Product Development Stages: Implications for SuccessHolger Ernst · Wayne D. Hoyer · Carsten RübsaamenDiscuss this article →September 2010pp. 80-92DOI: 10.1509/jmkg.74.5.080 ↗
The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory PerspectiveSon K. Lam · Florian Kraus · Michael AhearneDiscuss this article →September 2010pp. 61-79DOI: 10.1509/jmkg.74.5.061 ↗
The Stopping Power of Advertising: Measures and Effects of Visual ComplexityRik Pieters · Michel Wedel · Rajeev BatraDiscuss this article →September 2010pp. 48-60DOI: 10.1509/jmkg.74.5.048 ↗
The Sustainability Liability: Potential Negative Effects of Ethicality on Product PreferenceMichael G. Luchs · Rebecca Walker Naylor · Julie R. Irwin · Rajagopal RaghunathanDiscuss this article →September 2010pp. 18-31DOI: 10.1509/jmkg.74.5.018 ↗
Why do Older Consumers Buy Older Brands? The Role of Attachment and Declining InnovativenessRaphaëlle Lambert-Pandraud · Gilles LaurentDiscuss this article →September 2010pp. 104-121DOI: 10.1509/jmkg.74.5.104 ↗
