From Finance to Marketing: The Impact of Financial Leverage on Customer SatisfactionAshwin Malshe · Manoj K. AgarwalDiscuss this article →September 2015pp. 21-38DOI: 10.1509/jm.13.0312 ↗
Improving Online Idea Generation Platforms and Customizing the Task Structure on the Basis of Consumers' Domain-Specific KnowledgeLan Luo · Olivier ToubiaDiscuss this article →September 2015pp. 100-114DOI: 10.1509/jm.13.0212 ↗
Marketing Department Power and Firm PerformanceHui Feng · Neil A. Morgan · Lopo L. RegoDiscuss this article →September 2015pp. 1-20DOI: 10.1509/jm.13.0522 ↗
Should Ad Spending Increase or Decrease before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis ManagementHaibing Gao · Jinhong Xie · Qi Wang · Kenneth C. WilburDiscuss this article →September 2015pp. 80-99DOI: 10.1509/jm.14.0273 ↗
Transformational Relationship EventsColleen M. Harmeling · Robert W. Palmatier · Mark B. Houston · Mark J. Arnold · Stephen A. SamahaDiscuss this article →September 2015pp. 39-62DOI: 10.1509/jm.15.0105 ↗
What Goes around Comes around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network DensityFelipe Thomaz · Vanitha SwaminathanDiscuss this article →September 2015pp. 63-79DOI: 10.1509/jm.12.0404 ↗
