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Journal of Marketing

Volume 75 · Issue 3

May 201110 articles

Balancing Risk and Return in a Customer Portfolio

Crina O. Tarasi · Ruth N. Bolton · Michael D. Hutt · Beth A. Walker

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May 2011pp. 1-17DOI: 10.1509/jmkg.75.3.1 ↗

Commentaries and Rejoinder to “Balancing Risk and Return in a Customer Portfolio”

Authors not recorded

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May 2011pp. 18-26DOI: 10.1509/jmkg.75.3.18 ↗

Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding

Alexander Chernev · Ryan Hamilton · David Gal

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May 2011pp. 66-82DOI: 10.1509/jmkg.75.3.66 ↗

Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm's Future Orientation

Bernd Skiera · Manuel Bermes · Lutz Horn

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May 2011pp. 118-131DOI: 10.1509/jmkg.75.3.118 ↗

Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies

Ekaterina V. Karniouchina · Can Uslay · Grigori Erenburg

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May 2011pp. 27-48DOI: 10.1509/jmkg.75.3.27 ↗

Erratum

Authors not recorded

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May 2011pp. 1-1DOI: 10.1509/jmkg.75.3.i ↗

It's Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and Sales

Jan R. Landwehr · Ann L. McGill · Andreas Herrmann

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May 2011pp. 132-146DOI: 10.1509/jmkg.75.3.132 ↗

Poisoning Relationships: Perceived Unfairness in Channels of Distribution

Stephen A. Samaha · Robert W. Palmatier · Rajiv P. Dant

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May 2011pp. 99-117DOI: 10.1509/jmkg.75.3.99 ↗

Process and Outcome Interdependency in Frontline Service Encounters

Zhenfeng Ma · Laurette Dubé

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May 2011pp. 83-98DOI: 10.1509/jmkg.75.3.83 ↗

Should Firms Spend More on Research and Development and Advertising during Recessions?

Raji Srinivasan · Gary L. Lilien · Shrihari Sridhar

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May 2011pp. 49-65DOI: 10.1509/jmkg.75.3.49 ↗