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Journal of Marketing

Volume 79 · Issue 6

November 20157 articles

Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity

Till Haumann · Pascal Güntürkün · Laura Marie Schons · Jan Wieseke

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November 2015pp. 17-33DOI: 10.1509/jm.14.0357 ↗

Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages?

Fabio Caldieraro · Ling-Jing Kao · Marcus Cunha

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November 2015pp. 50-70DOI: 10.1509/jm.14.0100 ↗

How Kinetic Property Shapes Novelty Perceptions

Junghan Kim · Arun Lakshmanan

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November 2015pp. 94-111DOI: 10.1509/jm.14.0284 ↗

Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses

Timothy B. Heath · Subimal Chatterjee · Suman Basuroy · Thorsten Hennig-Thurau · Bruno Kocher

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November 2015pp. 71-93DOI: 10.1509/jm.10.0413 ↗

Journal of MarketingSubject and Author Index, Volume 79, 2015

Authors not recorded

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November 2015pp. 112-117DOI: 10.1509/jm.index.79.6 ↗

Social Networks within Sales Organizations: Their Development and Importance for Salesperson Performance

Willy Bolander · Cinthia B. Satornino · Douglas E. Hughes · Gerald R. Ferris

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November 2015pp. 1-16DOI: 10.1509/jm.14.0444 ↗

The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services

Anne L. Roggeveen · Dhruv Grewal · Claudia Townsend · R. Krishnan

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November 2015pp. 34-49DOI: 10.1509/jm.13.0521 ↗