Volume 72 · Issue 1

January 200812 articles

Chief Marketing Officers: A Study of Their Presence in Firms'Top Management Teams

Pravin Nath · Vijay Mahajan

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January 2008pp. 65-81DOI: 10.1509/jmkg.72.1.065 ↗

Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision

Ruth N. Bolton · Katherine N. Lemon · Peter C. Verhoef

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January 2008pp. 46-64DOI: 10.1509/jmkg.72.1.046 ↗

Interaction Orientation and Firm Performance

Girish Ramani · V. Kumar

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January 2008pp. 27-45DOI: 10.1509/jmkg.72.1.027 ↗

Journal of Marketing

Authors not recorded

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January 2008pp. i-iiDOI: 10.1509/jmkg.72.1.i ↗

Marketing Initiatives, Expected Cash Flows, and Shareholders'Wealth

Ramesh K.S Rao · Neeraj Bharadwaj

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January 2008pp. 16-26DOI: 10.1509/jmkg.72.1.16 ↗

Marketing Initiatives, Expected Cash Flows, and Shareholders’ Wealth

Ramesh K.S. Rao · Neeraj Bharadwaj

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January 2008pp. 16-26DOI: 10.1509/jmkg.72.1.016 ↗

Preventing Digital Music Piracy: The Carrot or the Stick?

Rajiv K. Sinha · Naomi Mandel

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January 2008pp. 1-15DOI: 10.1509/jmkg.72.1.001 ↗

Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products

Rajesh Sethi · Zafar Iqbal

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January 2008pp. 118-134DOI: 10.1509/jmkg.72.1.118 ↗

The Readability of Marketing Journals: Are Award-Winning Articles Better Written?

Alan G. Sawyer · Juliano Laran · Jun Xu

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January 2008pp. 108-117DOI: 10.1509/jmkg.72.1.108 ↗

Understanding Service Retention within and across Cohorts using Limited Information

David A. Schweidel · Peter S. Fader · Eric T. Bradlow

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January 2008pp. 82-94DOI: 10.1509/jmkg.72.1.082 ↗

When Old is Gold: The Role of Business Longevity in Risky Situations

Preyas S. Desai · Ajay Kalra · B.P.S. Murthi

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January 2008pp. 95-107DOI: 10.1509/jmkg.72.1.095 ↗

When Old Is Gold:The Role of Business Longevity in Risky Situations

Preyas S Desai · Ajay Kalra · B.P.S Murthi

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January 2008pp. 95-107DOI: 10.1509/jmkg.72.1.95 ↗