Skip to content

Journal of Marketing

Volume 88 · Issue 6

November 20248 articles

Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending

Andre Martin · Tarun Kushwaha

Discuss this article →

November 2024pp. 140-161DOI: 10.1177/00222429241244804 ↗

Continued Use Trajectories: How Entropy Work Sustains Technology Assemblages

Paolo Franco · Robin Canniford · Marcus Phipps · Amber M. Epp

Discuss this article →

November 2024pp. 43-63DOI: 10.1177/00222429241255306 ↗

Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India

Saravana Jaikumar · Pradeep K. Chintagunta · Arvind Sahay

Discuss this article →

November 2024pp. 1-23DOI: 10.1177/00222429241242685 ↗

Group or Individual Sales Incentives? What Is Best for Brand-Managed Retail Sales Operations?

Wenshu Zhang · Jia Li · Subramanian Balachander

Discuss this article →

November 2024pp. 103-120DOI: 10.1177/00222429241249424 ↗

Managing Brand Relationship Plurality: Insights from the Nonprofit Sector

Verena Gruber · Jonathan Deschênes

Discuss this article →

November 2024pp. 24-42DOI: 10.1177/00222429241253193 ↗

No Comments (from You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media Comments

Michelle E. Daniels · Freeman Wu

Discuss this article →

November 2024pp. 121-139DOI: 10.1177/00222429241252842 ↗

Production Enjoyment Asymmetrically Impacts Buyers’ Willingness to Pay and Sellers’ Willingness to Charge

Anna Paley · Robert W. Smith · Jacob D. Teeny · Daniel M. Zane

Discuss this article →

November 2024pp. 85-102DOI: 10.1177/00222429241257913 ↗

Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior

Ramkumar Janakiraman · Harsha Kamatham · Sven Feurer · Rishika Rishika · Bhavna Phogaat · Marina Girju

Discuss this article →

November 2024pp. 64-84DOI: 10.1177/00222429241256570 ↗