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Journal of Marketing

Volume 86 · Issue 5

September 20228 articles

Analyzing the Cultural Contradictions of Authenticity: Theoretical and Managerial Insights from the Market Logic of Conscious Capitalism

Craig J. Thompson · Ankita Kumar

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September 2022pp. 21-41DOI: 10.1177/00222429221087987 ↗

Do Backer Affiliations Help or Hurt Crowdfunding Success?

Kelly B. Herd · Girish Mallapragada · Vishal Narayan

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September 2022pp. 117-134DOI: 10.1177/00222429211031814 ↗

Fields of Gold: Scraping Web Data for Marketing Insights

Johannes Boegershausen · Hannes Datta · Abhishek Borah · Andrew T. Stephen

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September 2022pp. 1-20DOI: 10.1177/00222429221100750 ↗

Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior

Lidan Xu · Ravi Mehta · Darren W. Dahl

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September 2022pp. 79-94DOI: 10.1177/00222429211037587 ↗

Measuring the Real-Time Stock Market Impact of Firm-Generated Content

Ewelina Lacka · D. Eric Boyd · Gbenga Ibikunle · P.K. Kannan

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September 2022pp. 58-78DOI: 10.1177/00222429211042848 ↗

Regulating Product Recall Compliance in the Digital Age: Evidence from the “Safe Cars Save Lives” Campaign

Sotires Pagiavlas · Kartik Kalaignanam · Manpreet Gill · Paul D. Bliese

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September 2022pp. 135-152DOI: 10.1177/00222429211023016 ↗

The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets

Lei Jia · Xiaojing Yang · Yuwei Jiang

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September 2022pp. 42-57DOI: 10.1177/00222429221078036 ↗

Why Salespeople Avoid Big-Whale Sales Opportunities

Juan Xu · Michel van der Borgh · Edwin J. Nijssen · Son K. Lam

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September 2022pp. 95-116DOI: 10.1177/00222429211037336 ↗