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Journal of Marketing

Volume 75 · Issue 4

July 201120 articles

A Framework for Conceptual Contributions in Marketing

Deborah J. MacInnis

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July 2011pp. 136-154DOI: 10.1509/jmkg.75.4.136 ↗

Bridging the Academic–Practitioner Divide in Marketing Decision Models

Gary L. Lilien

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July 2011pp. 196-210DOI: 10.1509/jmkg.75.4.196 ↗

Closing the Marketing Capabilities Gap

George S. Day

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July 2011pp. 183-195DOI: 10.1509/jmkg.75.4.183 ↗

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Lucia Malär · Harley Krohmer · Wayne D. Hoyer · Bettina Nyffenegger

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July 2011pp. 35-52DOI: 10.1509/jmkg.75.4.35 ↗

Enough Is Enough! The Fine Line in Executing Multichannel Relational Communication

Andrea Godfrey · Kathleen Seiders · Glenn B. Voss

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July 2011pp. 94-109DOI: 10.1509/jmkg.75.4.94 ↗

Facilitating and Rewarding Creativity during New Product Development

James E. Burroughs · Darren W. Dahl · C. Page Moreau · Amitava Chattopadhyay · Gerald J. Gorn

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July 2011pp. 53-67DOI: 10.1509/jmkg.75.4.53 ↗

From the Incoming Editor

Gary L. Frazier

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July 2011pp. 1-2DOI: 10.1509/jmkg.75.4.1 ↗

Getting a Grip on the Saddle: Chasms or Cycles?

Deepa Chandrasekaran · Gerard J. Tellis

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July 2011pp. 21-34DOI: 10.1509/jmkg.75.4.21 ↗

Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices

Jagdish N. Sheth

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July 2011pp. 166-182DOI: 10.1509/jmkg.75.4.166 ↗

Introduction to the Journal of Marketing 75th Anniversary Special Section

Ajay K. Kohli

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July 2011pp. 128-128DOI: 10.1509/jmkg.75.4.128 ↗

Journal of Marketing

Authors not recorded

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July 2011pp. i-iiDOI: 10.1509/jmkg.75.4.i ↗

Marketing Scholarship 2.0

Richard J. Lutz

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July 2011pp. 225-234DOI: 10.1509/jmkg.75.4.225 ↗

On Managerial Relevance

Bernard J. Jaworski

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July 2011pp. 211-224DOI: 10.1509/jmkg.75.4.211 ↗

Reinventing Marketing to Manage the Environmental Imperative

Philip Kotler

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July 2011pp. 132-135DOI: 10.1509/jmkg.75.4.132 ↗

Sophistication in Research in Marketing

Donald R. Lehmann · Leigh McAlister · Richard Staelin

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July 2011pp. 155-165DOI: 10.1509/jmkg.75.4.155 ↗

Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for Advertising

MinChung Kim · Leigh M. McAlister

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July 2011pp. 68-85DOI: 10.1509/jmkg.75.4.68 ↗

The Alignment of Contract Terms for Knowledge-Creating and Knowledge-Appropriating Relationship Portfolios

Jongkuk Lee

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July 2011pp. 110-127DOI: 10.1509/jmkg.75.4.110 ↗

The Asymmetric Effects of Extending Brands to Lower and Higher Quality

Timothy B. Heath · Devon DelVecchio · Michael S. McCarthy

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July 2011pp. 3-20DOI: 10.1509/jmkg.75.4.3 ↗

The Impact of Incomplete Typeface Logos on Perceptions of the Firm

Henrik Hagtvedt

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July 2011pp. 86-93DOI: 10.1509/jmkg.75.4.86 ↗

To JM on Its 75th Anniversary

Ruth N. Bolton

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July 2011pp. 129-131DOI: 10.1509/jmkg.75.4.129 ↗