Volume 73 · Issue 4

July 200912 articles

Are Women More Loyal Customers than Men? Gender Differences in Loyalty to Firms and Individual Service Providers

Valentyna Melnyk · Stijn M.J. Van Osselaer · Tammo H.A. Bijmolt

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July 2009pp. 82-96DOI: 10.1509/jmkg.73.4.082 ↗

Auctioning Keywords in Online Search

Jianqing Chen · De Liu · Andrew B. Whinston

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July 2009pp. 125-141DOI: 10.1509/jmkg.73.4.125 ↗

Distributor Sharing of Strategic Information with Suppliers

Gary L. Frazier · Elliot Maltz · Kersi D. Antia · Aric Rindfleisch

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July 2009pp. 31-43DOI: 10.1509/jmkg.73.4.031 ↗

Erratum

Authors not recorded

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July 2009pp. 141-141DOI: 10.1509/jmkg.73.4.141 ↗

Guest Editorial: Is Marketing Academia Losing Its Way?

David J. Reibstein · George Day · Jerry Wind

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July 2009pp. 1-3DOI: 10.1509/jmkg.73.4.001 ↗

Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge

Christian Homburg · Jan Wieseke · Torsten Bornemann

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July 2009pp. 64-81DOI: 10.1509/jmkg.73.4.064 ↗

Implementing the Marketing Concept at the Employee–Customer Interface: The Role of Customer Need Knowledge

Christian Homburg · Jan Wieseke · Torsten Bornemann

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July 2009pp. 64-81DOI: 10.1509/jmkg.73.4.64 ↗

Journal of Marketing

Authors not recorded

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July 2009pp. i-iiDOI: 10.1509/jmkg.73.4.i ↗

Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field

Stefan Stremersch · Walter Van Dyck

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July 2009pp. 4-30DOI: 10.1509/jmkg.73.4.004 ↗

Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support

Katherine White · John Peloza

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July 2009pp. 109-124DOI: 10.1509/jmkg.73.4.109 ↗

Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?

Jin K. Han · Seh Woong Chung · Yong Seok Sohn

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July 2009pp. 97-108DOI: 10.1509/jmkg.73.4.097 ↗

The Worth of Product Placement in Successful Films: An Event Study Analysis

Michael A. Wiles · Anna Danielova

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July 2009pp. 44-63DOI: 10.1509/jmkg.73.4.044 ↗