Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing ResearchMartin EisendDiscuss this article →May 2015pp. 23-40DOI: 10.1509/jm.14.0288 ↗
New Product Design: Concept, Measurement, and ConsequencesChristian Homburg · Martin Schwemmle · Christina KuehnlDiscuss this article →May 2015pp. 41-56DOI: 10.1509/jm.14.0199 ↗
Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization EffectsPeggy J. Liu · Cait Lamberton · Kelly L. HawsDiscuss this article →May 2015pp. 74-90DOI: 10.1509/jm.14.0091 ↗
The Chief Marketing Officer Matters!Frank Germann · Peter Ebbes · Rajdeep GrewalDiscuss this article →May 2015pp. 1-22DOI: 10.1509/jm.14.0244 ↗
The Importance of Starting Right: The Influence of Accurate Intuition on Performance in Salesperson–Customer InteractionsZachary R. Hall · Michael Ahearne · Harish SujanDiscuss this article →May 2015pp. 91-109DOI: 10.1509/jm.13.0505 ↗
The Role of Within-Trip Dynamics in Unplanned versus Planned Purchase BehaviorTimothy J. Gilbride · J. Jeffrey Inman · Karen Melville StilleyDiscuss this article →May 2015pp. 57-73DOI: 10.1509/jm.13.0286 ↗
