Skip to content

Journal of Marketing

Volume 80 · Issue 3

May 20166 articles

Authority Relinquishment in Agency Relationships

Gülnur Tumbat · Kent Grayson

Discuss this article →

May 2016pp. 42-59DOI: 10.1509/jm.12.0349 ↗

Brand Buzz in the Echoverse

Kelly Hewett · William Rand · Roland T. Rust · Harald J. van Heerde

Discuss this article →

May 2016pp. 1-24DOI: 10.1509/jm.15.0033 ↗

How Business Customers Judge Solutions: Solution Quality and Value in Use

Emma K. Macdonald · Michael Kleinaltenkamp · Hugh N. Wilson

Discuss this article →

May 2016pp. 96-120DOI: 10.1509/jm.15.0109 ↗

What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement

Johanna Frösén · Jukka Luoma · Matti Jaakkola · Henrikki Tikkanen · Jaakko Aspara

Discuss this article →

May 2016pp. 60-78DOI: 10.1509/jm.15.0153 ↗

What Drives a Firm's Choice of Product Recall Remedy? The Impact of Remedy Cost, Product Hazard, and the CEO

Angela Xia Liu · Yong Liu · Ting Luo

Discuss this article →

May 2016pp. 79-95DOI: 10.1509/jm.14.0382 ↗

When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage

Andrea Kähr · Bettina Nyffenegger · Harley Krohmer · Wayne D. Hoyer

Discuss this article →

May 2016pp. 25-41DOI: 10.1509/jm.15.0006 ↗