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Journal of Marketing

Volume 89 · Issue 1

January 20258 articles

Anatomical Depiction: How Showing a Product's Inner Structure Shapes Product Valuations

Seo Yoon Kang · Junghan Kim · Arun Lakshmanan

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January 2025pp. 56-76DOI: 10.1177/00222429241257911 ↗

BMW Is Powerful, Beemer Is Not: Nickname Branding Impairs Brand Performance

Zhe Zhang · Ning Ye · Matthew Thomson

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January 2025pp. 135-152DOI: 10.1177/00222429241266586 ↗

Emotional Energy: When Customer Interactions Energize Service Employees

Julien Cayla · Brigitte Auriacombe

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January 2025pp. 1-18DOI: 10.1177/00222429241260637 ↗

Political Polarization Triggers Conservatives’ Misinformation Spread to Attain Ingroup Dominance

Xiajing Zhu · Cornelia (Connie) Pechmann

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January 2025pp. 39-55DOI: 10.1177/00222429241264997 ↗

Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On

Sarah C. Whitley · Anindita Chakravarty · Pengyuan Wang

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January 2025pp. 77-93DOI: 10.1177/00222429241263012 ↗

Sales Performance Rankings: Examining the Impact of the Type of Information Displayed on Sales Force Outcomes

Molly Ahearne · Mohsen Pourmasoudi · Yashar Atefi · Son K. Lam

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January 2025pp. 94-116DOI: 10.1177/00222429241264191 ↗

Self-Donations and Charitable Contributions in Online Crowdfunding: An Empirical Analysis

Zhuping Liu · Qiang Gao · Raghunath Singh Rao

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January 2025pp. 117-134DOI: 10.1177/00222429241260687 ↗

The Prosocial Ambassador Effect: Adopting an Ambassador Role Increases Sustainable Behavior

Corinne M.K. Hassler · Martin Mende · Maura L. Scott · Lisa E. Bolton

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January 2025pp. 19-38DOI: 10.1177/00222429241265000 ↗