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Journal of Marketing

Volume 84 · Issue 1

January 20208 articles

A Theories-in-Use Approach to Building Marketing Theory

Valarie A. Zeithaml · Bernard J. Jaworski · Ajay K. Kohli · Kapil R. Tuli · Wolfgang Ulaga · Gerald Zaltman

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January 2020pp. 32-51DOI: 10.1177/0022242919888477 ↗

Commentary: Mind Your Text in Marketing Practice

Chris Chapman

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January 2020pp. 26-31DOI: 10.1177/0022242919886882 ↗

Dynamic Governance Matching in Solution Development

Laura Colm · Andrea Ordanini · Torsten Bornemann

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January 2020pp. 105-124DOI: 10.1177/0022242919879420 ↗

Featuring Mistakes: The Persuasive Impact of Purchase Mistakes in Online Reviews

Taly Reich · Sam J. Maglio

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January 2020pp. 52-65DOI: 10.1177/0022242919882428 ↗

Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies

Holger Roschk · Masoumeh Hosseinpour

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January 2020pp. 125-145DOI: 10.1177/0022242919881137 ↗

Understanding the Impact of Relationship Disruptions

Christian Schmitz · Maximilian Friess · Sascha Alavi · Johannes Habel

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January 2020pp. 66-87DOI: 10.1177/0022242919882630 ↗

Uniting the Tribes: Using Text for Marketing Insight

Jonah Berger · Ashlee Humphreys · Stephan Ludwig · Wendy W. Moe · Oded Netzer · David A. Schweidel

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January 2020pp. 1-25DOI: 10.1177/0022242919873106 ↗

Who Receives Credit or Blame? The Effects of Made-to-Order Production on Responses to Unethical and Ethical Company Production Practices

Neeru Paharia

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January 2020pp. 88-104DOI: 10.1177/0022242919887161 ↗