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Journal of Marketing

Volume 78 · Issue 2

March 20148 articles

Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives

Zhenfeng Ma · Zhiyong Yang · Mehdi Mourali

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March 2014pp. 101-117DOI: 10.1509/jm.12.0051 ↗

Consumer Well-Being: Effects of Subgoal Failures and Goal Importance

Berna Devezer · David E. Sprott · Eric R. Spangenberg · Sandor Czellar

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March 2014pp. 118-134DOI: 10.1509/jm.11.0599 ↗

Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products

Hans Risselada · Peter C. Verhoef · Tammo H.A. Bijmolt

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March 2014pp. 52-68DOI: 10.1509/jm.11.0592 ↗

Gratitude versus Entitlement: A Dual Process Model of the Profitability Implications of Customer Prioritization

Hauke A. Wetzel · Maik Hammerschmidt · Alex R. Zablah

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March 2014pp. 1-19DOI: 10.1509/jm.12.0167 ↗

Group-Buying Deal Popularity

Xueming Luo · Michelle Andrews · Yiping Song · Jaakko Aspara

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March 2014pp. 20-33DOI: 10.1509/jm.12.0422 ↗

Moderating Effects of the Relationship between Private Label Share and Store Loyalty

Nicole Koschate-Fischer · Johannes Cramer · Wayne D. Hoyer

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March 2014pp. 69-82DOI: 10.1509/jm.13.0075 ↗

Supplier-Selected Referrals

Mahima Hada · Rajdeep Grewal · Gary L. Lilien

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March 2014pp. 34-51DOI: 10.1509/jm.11.0173 ↗

When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition against Word-of-Mouth Spillover

Renana Peres · Christophe Van den Bulte

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March 2014pp. 83-100DOI: 10.1509/jm.12.0344 ↗