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Journal of Marketing

Volume 77 · Issue 1

January 20139 articles

Defining, Measuring, and Managing Business Reference Value

V. Kumar · J. Andrew Petersen · Robert P. Leone

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January 2013pp. 68-86DOI: 10.1509/jm.11.0424 ↗

Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with Ethical Attributes

John Peloza · Katherine White · Jingzhi Shang

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January 2013pp. 104-119DOI: 10.1509/jm.11.0454 ↗

Journal of Marketing

Authors not recorded

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January 2013pp. i-iiDOI: 10.1509/jm.77.1.i ↗

More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates

Stephan Ludwig · Ko de Ruyter · Mike Friedman · Elisabeth C. Brüggen · Martin Wetzels · Gerard Pfann

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January 2013pp. 87-103DOI: 10.1509/jm.11.0560 ↗

Relationship Velocity: Toward a Theory of Relationship Dynamics

Robert W. Palmatier · Mark B. Houston · Rajiv P. Dant · Dhruv Grewal

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January 2013pp. 13-30DOI: 10.1509/jm.11.0219 ↗

The Innovator's License: A Latitude to Deviate from Category Norms

Michael J. Barone · Robert D. Jewell

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January 2013pp. 120-134DOI: 10.1509/jm.10.0145 ↗

The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads

Gaurav Sabnis · Sharmila C. Chatterjee · Rajdeep Grewal · Gary L. Lilien

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January 2013pp. 52-67DOI: 10.1509/jm.10.0047 ↗

What is Special about Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance

Ram Bezawada · Koen Pauwels

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January 2013pp. 31-51DOI: 10.1509/jm.10.0229 ↗

Why do Customers Get more than They Need? How Organizational Culture Shapes Product Capability Decisions

Bryan A. Lukas · Gregory J. Whitwell · Jan B. Heide

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January 2013pp. 1-12DOI: 10.1509/jm.10.0182 ↗