Volume 70 · Issue 1

January 200612 articles

Brands as Signals: A Cross-Country Validation Study

Tülin Erdem · Joffre Swait · Ana Valenzuela

Discuss this article →

January 2006pp. 34-49DOI: 10.1509/jmkg.70.1.034.qxd ↗

Customer Satisfaction and Stock Prices: High Returns, Low Risk

Claes Fornell · Sunil Mithas · Forrest V. Morgeson · M.S. Krishnan

Discuss this article →

January 2006pp. 3-14DOI: 10.1509/jmkg.70.1.003.qxd ↗

Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions

Martin Spann · Gerard J. Tellis

Discuss this article →

January 2006pp. 65-78DOI: 10.1509/jmkg.70.1.065.qxd ↗

Editorial Review Board

Authors not recorded

Discuss this article →

January 2006pp. i-iiDOI: 10.1509/jmkg.2006.70.1.i ↗

Emotional Branding and the Strategic Value of the Doppelgänger Brand Image

Craig J. Thompson · Aric Rindfleisch · Zeynep Arsel

Discuss this article →

January 2006pp. 50-64DOI: 10.1509/jmkg.70.1.050.qxd ↗

From the Editor

Roland T. Rust

Discuss this article →

January 2006pp. 1-2DOI: 10.1509/jmkg.70.1.001.qxd ↗

How Does Enforcement Deter Gray Market Incidence?

Kersi D. Antia · Mark E. Bergen · Shantanu Dutta · Robert J. Fisher

Discuss this article →

January 2006pp. 92-106DOI: 10.1509/jmkg.70.1.092.qxd ↗

Job Satisfaction, Job Performance, and Effort: A Reexamination Using Agency Theory

Markus Christen · Ganesh Iyer · David Soberman

Discuss this article →

January 2006pp. 137-150DOI: 10.1509/jmkg.70.1.137.qxd ↗

Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets

Sungwook Min · Manohar U. Kalwani · William T. Robinson

Discuss this article →

January 2006pp. 15-33DOI: 10.1509/jmkg.70.1.015.qxd ↗

Understanding Consumer Responses to Product Risk Information

Anthony D. Cox · Dena Cox · Gregory Zimet

Discuss this article →

January 2006pp. 79-91DOI: 10.1509/jmkg.70.1.079.qxd ↗

Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status

Wolfgang Ulaga · Andreas Eggert

Discuss this article →

January 2006pp. 119-136DOI: 10.1509/jmkg.70.1.119.qxd ↗

When Should a Retailer Create an Exciting Store Environment?

Velitchka D. Kaltcheva · Barton A. Weitz

Discuss this article →

January 2006pp. 107-118DOI: 10.1509/jmkg.70.1.107.qxd ↗